To help investors see the bigger picture, we asked them ‘What If?’ And created a series of fake news images with celebrity lookalikes, photographed by the brilliant Alison Jackson. When our clients lost their nerve we turned to another renowned artist, Noma Bar. Creating clever ‘negative space’ images to help investors see hidden opportunities within trending news stories. Our second campaign (below) won a DMA Silver award, but I can’t help thinking, What If?